I really rec. this game to clannies that need a break from the grinding or questing once in a while. If you're into whole strategy thing, this is the game for you. Or if you like games like Warcraft 3 I guess. Matches usually last ~30 mins for me, sometimes longer. Play a game once you get bored. I usually find it helpful having a balance of games, otherwise I get bored with the one I'm playing because I'm spending hours on it.
I believe me and Biggles are the only ones in UAO that plays atm. (Biggles got me into it)